It accounted for 1.6 billion euros last year – almost 15% of all investments in the European hotel market. There are now over 32 thousand hotels in Italy, making the country the largest market in Europe. The lion’s share of investors (89%) plan to invest in this sector of the economy.
About 60% of investors would prefer to invest in real estate in the north of the country or in its center. The south of Italy and island sites are preferred by 46% of respondents. The top 3 preferences for hotel location in Italy include properties located in major cities, on the sea and on lakes.