How company culture and structure can motivate employees to innovate

Stimulating innovative ideas

Internal corporate culture is the key to success in business. The managers of many companies are puzzled by the search for new values ​​with which they can improve their positions and successfully compete with competitors. They strive to make their company an enterprise with a high corporate culture.

The culture of intracorporate relations has a long history. In the 20th century, enterprise managers rewarded their employees with bonuses for innovative inventions that improved production operations. Modern entrepreneurs are guided by a Western approach. They try in every possible way to support the innovative ideas of their employees, implement them and create startups.

In the countries of the post-Soviet space, internal entrepreneurship is especially popular. An example of this is the activities of Sberbank of Russia. Thanks to the created corporate accelerator “Sber#Up”, employees received support for the development of their business. This innovative program helped attract 27 million rubles of investment. Today, such powerful companies as MTS and KamAZ are engaged in internal entrepreneurship.

Many businesses are helped by innovation consultants to create an entrepreneurial culture.

Main tasks of internal corporate culture

Company management must clearly define the innovation goals that their business needs. It is necessary to give an objective assessment of the prospects and possible risks from the implementation of innovative projects.

Main tasks of internal corporate culture

The main task of internal corporate culture is to motivate employees to create startups. To accomplish this task, large companies can organize an HR department, whose function will be to develop a policy for motivating employees. The main goal of the HR department is to create a unified semantic field within the company, culture and behavioral practice.

It is necessary to build a scheme of interaction between different departments in the process of implementing innovative projects. These departments must have a consistent position in working with startups.

Interaction scheme

In addition, it is necessary to transform business processes. Working with external startups in the accelerator creates special fast tracks. They speed up the process of evaluating innovative proposals.

A top manager should oversee the process of implementing an innovative project. It is his actions that are designed to unite the work of all departments. He is entrusted with the functions of the ideological inspirer of the process of forming an entrepreneurial culture.

Methods for creating internal corporate culture

There are several popular approaches to developing an intrapreneurship culture.

The most effective approach is to hold competitions. He works effectively in large companies that have a large staff, a wide geography and many areas of business activity. At such an enterprise, it is very appropriate to hold competitions to find innovative ideas that should solve specific problems. Remuneration for employees may include a cash bonus. The reward for a full-scale employee innovation project is the implementation of their project. The authors of a successful idea can count on increased career growth and the opportunity to create their own division with their own team of employees.

Methods for creating internal corporate culture

An excellent example of the development of the structure of intracorporate entrepreneurship is the activity of the Bayer company. Its management organizes competitions for employees of different divisions and offices around the world. It should be noted that the offices of this company are located in 65 countries on our planet.

The Russian company Metalloinvest became the organizer of the corporate competition “Idea for a Million”. The main goal of this event is to involve its employees in the generation of innovative ideas that can improve the company’s business process.

A second effective approach to developing an intrapreneurship culture is training programs. In addition, company management must be ready for investments that will help introduce potentially promising ideas. This model was successfully implemented by Rostec. She developed a course on intrapreneurship. For three months, the company’s 2.5 thousand employees were studying business modeling, financial planning and marketing. At the end of the course, students presented 100 innovative projects. The authors of the best ideas received a unique opportunity to test and implement their project.

Another effective approach to developing a culture of intra-corporate entrepreneurship is to allocate free working time for employees to develop new projects. An example is the Yandex Corporation. Personal projects of employees that do not conflict with the company’s developments are welcome there.

Corporate entrepreneurship cannot be created without the desire of employees themselves to get involved in the process of entrepreneurial spirit and corporate culture. You need to stimulate your employees not only financially. The reward for an innovative idea can be a symbolic cup or media coverage of the new idea. Such rewards can become motivation for other employees of the company.


For many companies that belong to the public, mixed or market sectors, the task of creating a production culture is one of the most important, as it determines the success of business development. According to world experts, the prosperity of a company directly depends on a close-knit team, in which each employee is maximally interested in the success of the entire team. The well-being of a company affects the material well-being of its employees.

The culture of corporate entrepreneurship is extremely important for the life of companies. That is why it is the subject of close attention from managers. According to experts, management is directly dependent on production culture. Production organizers can influence the formation and development of a culture of corporate entrepreneurship. Management culture is a general characteristic of managerial work, which reflects its characteristics and qualitative features.

It should be remembered that success in business depends on the organizational structure and on the people generating innovative ideas. We must look for a middle ground, combine approaches to developing a culture of intra-corporate entrepreneurship and not be afraid to make mistakes. The accumulated experience will help you achieve the desired result.

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